Workshop #1 – Introduction to Social Media Marketing

Wednesday, March 23, Zoom, 7 p.m. — $10

Workshop #2 – Brand and Marketing Tactics

Thursday, March 31, Zoom, 7 p.m. — $10


Workshop #1 — Introduction to Social Media Marketing


• Those with no, or minimal, social media experience


• How to post and the basics of what to include in a post

• Identifying your goals

• What social media can help you accomplish

• Understanding the difference between social channels (Facebook & Instagram)


• 1-hour Zoom workshop

• PDF document to reference afterward

— includes Step-by-step how to sign up, and how to post


Workshop #2 — Brand and Marketing Tactics


• Some social experience (or those who completed workshop 1)

• Looking to create their brand

• Want to increase recognition and sales


• What is a brand voice?

—Deciding on, and establishing, yours

• Strategies to increase engagement

• How do Facebook and Instagram work together?

— Audiences, avoiding double the work

• Making it sustainable to you


• 75-minute Zoom workshop

• PDF document to reference afterward

Abigail created Larch Strategy in 2021, to assist local businesses and artists recover from the pandemic by creating sustainable marketing and business strategic plans that worked for them, based on their situations and goals. Every step of her career has been focused on building brands and experiences, creating, and executing business and marketing strategic plans, and collaborating with partners. She believes that everyone has the ability to succeed, that sometimes they just need a helping hand in identifying their voice and creating a plan that works for them.



In this weekend Mold Making Workshop with potter, public installation artist and retired OCAD University professor, Angelo di Petta, participants will learn about mold making and its uses as a creative studio practice that will take your clay work into a new, inspiring direction. Participants will learn how to make and use press and simple molds and how to incorporate colourants, slip trailing and design techniques into the mold and casting process. The workshop will begin with learning to make a simple mold for casting slip and each participant will have a finished mold made on Saturday. On Sunday, Angelo di Petta will lead participants through the exploration and use of his own molds which he will bring to the workshop and which may be used for both press molding and slip casting. Mold making and slip casting are  very valuable additions to pottery studio practice and this workshop will expand the production and artistic horizons of your work.

Workshop Dates: Saturday May 28 and Sunday May 29 -9 a.m. - 4 p.m.

Free Slide Show with Angelo di Petta: Friday May 27 at 7 p.m.

Location: Tett Rehearsal Hall

Workshop Fees:

    • Member's  Early Bird Rate:  $191.94 (payable by March 18)
    • Member's Regular Rate: $214.54 (after March 18)
    • Non Member's Price Rate: $237.14

Covid19 Protocols: Double Vaccination and Masks Required. 

Tools and Supplies: 

The following will be supplied for the workshop: pottery plaster, white cone 6 casting slip, plastic table coverings, coloured slip, hand sanitizer. 

Please bring the following items: empty laundry or bleach or windshield washer jug with a handle, a pail, your own pottery tools, a slip trailing bulb or trailing bottle, white cone 6 clay, towel and apron.